Verbier Cultural Association
The Objective
Promoting artists
Visibility, public image, networks, media
Organizing artistic events
Evenings, concerts, festivals, concepts, exchanges
Supporting local culture
The region's cultural talents and initiatives
Providing comprehensive support
Logistical, moral and financial support
Federating artists and festive establishments
Event co-creation, artistic exchanges, local synergies
Why this initiative?
Verbier is world-renowned for its sports facilities and winter appeal.
Yet demand for cultural, artistic and festive experiences is growing fast.
The association Le Son de Vie wants to bring together artists, local establishments and cultural players to create a new dynamic for tourism.
This vision is fully in line with Verbier's Master Plan for Tourism, which encourages diversification and longer seasons.
A project in phase with tourism development
"To become a benchmark among mountain destinations for sustainable 4-season tourism".
Offer diversification :
by adding a strong cultural dimension to the destination
Season extension :
cultural and musical events outside the high season
Promoting the local economy :
support for local artists, establishments and talent
Creating unique experiences :
consistent with the "Verbier Pure Energy" brand identity
Master plan Verbier Tourism
OUR STRATEGIC PRIORITIES
Potential to be developed
Today, Verbier's festive establishments operate largely independently. This limits their ability to influence municipal decisions, pool costs or structure a strong cultural offering.
Federating structure
The association acts as a cultural hub, facilitating networking, artistic coordination and collective visibility.
It enables establishments to remain independent while benefiting from a group dynamic, with a multiplied impact.
Networking
By coming together under a single cultural banner, establishments can :
- Speaking with one voice to the authorities
- Create concerted, coherent programming
- Optimize resources: communication, logistics, talent
- Strengthen their tourist appeal
Visibility & Promotion
Use Verbier's image to promote artists.
Create a personalized profile on Le Son de Vie with biography and direct contact.
Networking & Opportunity
Artistic collaboration :
Internal Verbier projects and external partnerships.
Meet & Greet :
Privileged meetings with influential industry players.
Support & Accompaniment
Project support :
Personalized advice to develop your initiatives.
Project grants :
Access to dedicated financing.
Ongoing support :
Strategic follow-up to maximize your impact.
Reward & Benefit
Statuary discount :
Preferential rates on partner services.
Bonus :
Benefits reserved for active and committed members.
Make Verbier resonate year-round
Getting involved
- To support an ambitious and collective local dynamic
- To give more weight to our funding requests to the Commune
- To promote your establishment or your image as a player committed to the development of Verbier's culture
Who can sign?
Artists, venue managers, cultural players, retailers and local partners